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Crop Images for Impact

Crop Images to Increase Impact

We've all heard that images are worth a thousand words. Unfortunately, some brochures, advertisements and newsletters feature graphics and photos that are worth considerably less. What drags down the value of some images? Distracting backgrounds, dead areas in the middle of a shot, posed or boring subjects - you know it when you see it.

Here are some cropping techniques you can use to get the most out of your graphics.

place headlines in the imagesKeep headlines in mind
Some photos, especially those with a blank wall or dark area in the background, can be cropped to leave a perfect spot to drop in a reverse headline. This can be a strong visual combination that really focuses attention on the person or object in the photo. As a general rule, keep the type size smaller than the person or object.
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668 Main Street, Suite 314, Wilmington, Massachusetts 01887
Tel: 978.458.2170 Fax: 978.458.2186