Archive for December, 2007
Thursday, December 27th, 2007
Those post cards flutter to the floor from your favorite magazine. They drop to the kitchen table as you open direct mail packages. They even come stacked in postcard decks. We're talking about business reply postcards, and many organizations rely on them as an effective component of their marketing program.
Posted in Desktop Publishing | No Comments »
Tuesday, December 25th, 2007
By Terry DeanOne web business generated over one million hits it's first month online...An ezine publisher produced over 14,000 new subscribers for his email publications in one week...A home business generated well over $50,000 in income on one new product in one month...What do these three stories have in common? ...
Posted in Internet | No Comments »
Monday, December 24th, 2007
I t goes without saying that businesses cannot survive without effective selling technique.But intense competition and ultra-demanding customers have made the job of the salesperson tougher and more important than ever. Not only do the old rules no longer apply, but can be damaging to your business if you are ...
Posted in Marketing | No Comments »
Sunday, December 23rd, 2007
Great newsletter ideas supplement other marketing efforts such as catalogs, print ads and brochures. Regular newsletters sent to your customers and prospects reinforce your marketing messages and reminds them of your company name, products or services on a regular basis.Newsletters can be relatively easy to put together, too. You can ...
Posted in Desktop Publishing | No Comments »
Saturday, December 22nd, 2007
Flyers are often used as handouts at conventions and trade shows, as bulletins posted around the neighborhood, to reach an internal audience at a business or organization, or even as part of a direct mail package. Other uses include product spec sheets or demo sheets.If there's one in your future, ...
Posted in Desktop Publishing | No Comments »
Friday, December 21st, 2007
It's easy to create dynamic direct mail poeces. Just follow these six steps.
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Thursday, December 20th, 2007
Your career success is influenced significantly by the type of organization for which you work. You may or may not have noticed it yourself, but most business experts agree: organizations are becoming more and more project-based. This shift away from functional organizations and toward project-based organizations has created a major ...
Posted in Careers | No Comments »
Wednesday, December 19th, 2007
Chances are your company invests a lot of time and money in developing sound promotional and advertising programs. After carefully considering important elements such as positioning, graphic design, strategy, media placement and other aspects of effective marketing, the result should be ads and promos that generate leads and sales.
Posted in Marketing | No Comments »
Monday, December 17th, 2007
There are a few imprtant things to keep in mind during a newsletter design process, whether it is a new design or simply the revamping of an old design. If you're thinking of redesigning your newsletter or creating a new design, make sure to avoid these design and typography mistakes.
Posted in Desktop Publishing | No Comments »
Saturday, December 15th, 2007
Your assignment is simple. Fire up your desktop publishing software and produce a series of printed pieces that look the same, only different. They may be your corporate identity materials... letterhead, envelopes, business cards, etc. Or there may be several related marketing pieces such as an ad, a brochure and ...
Posted in Desktop Publishing | No Comments »
