Archive for the ‘Desktop Publishing’ Category
Thursday, December 27th, 2007
Those post cards flutter to the floor from your favorite magazine. They drop to the kitchen table as you open direct mail packages. They even come stacked in postcard decks. We're talking about business reply postcards, and many organizations rely on them as an effective component of their marketing program.
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Sunday, December 23rd, 2007
Great newsletter ideas supplement other marketing efforts such as catalogs, print ads and brochures. Regular newsletters sent to your customers and prospects reinforce your marketing messages and reminds them of your company name, products or services on a regular basis.Newsletters can be relatively easy to put together, too. You can ...
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Saturday, December 22nd, 2007
Flyers are often used as handouts at conventions and trade shows, as bulletins posted around the neighborhood, to reach an internal audience at a business or organization, or even as part of a direct mail package. Other uses include product spec sheets or demo sheets.If there's one in your future, ...
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Friday, December 21st, 2007
It's easy to create dynamic direct mail poeces. Just follow these six steps.
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Monday, December 17th, 2007
There are a few imprtant things to keep in mind during a newsletter design process, whether it is a new design or simply the revamping of an old design. If you're thinking of redesigning your newsletter or creating a new design, make sure to avoid these design and typography mistakes.
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Saturday, December 15th, 2007
Your assignment is simple. Fire up your desktop publishing software and produce a series of printed pieces that look the same, only different. They may be your corporate identity materials... letterhead, envelopes, business cards, etc. Or there may be several related marketing pieces such as an ad, a brochure and ...
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Thursday, August 9th, 2007
More and more small businesses are discovering the value of newsletters. In fact, you could say that they are a public relations, sales and marketing tool all rolled into one. However, if you're the one responsible for creating and producing it, good customer communications require lots of hard work to ...
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Tuesday, July 31st, 2007
Your assignment is simple. Fire up your desktop publishing software and produce a series of printed pieces that look the same, only different. They may be your corporate identity materials... letterhead, envelopes, business cards, etc. Or there may be several related marketing pieces such as an ad, a brochure and ...
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