Gem Paper

Great Company Newsletter Ideas

Great newsletter ideas supplement other marketing efforts such as catalogs, print ads and brochures. Regular newsletters sent to your customers and prospects reinforce your marketing messages and reminds them of your company name, products or services on a regular basis.Newsletters can be relatively easy to put together, too. You can recycle and rewrite existing material such as press releases, speeches, annual reports and presentations for newsletter articles. Other articles may involve a little more work, including interviews or background research.If you’re thinking of starting a promotional newsletter, or need to freshen up your current newsletter - here are some more newsletter ideas you can include:

• MILESTONES: ”One millionth customer served,” “Sales reach $10 million,” “Celebrating 25 years of service,” etc.
• CASE HISTORIES: Real-life vignettes about how a customer solved a problem using your product or service.
• RESEARCH & DEVELOPMENT: Preview ongoing research and development efforts and what the results may be - new products or technologies, new patents, industry firsts, etc.
• SALES & MARKETING: Keep customers up to date on new product or service information that’s available, such as brochures, product spec sheets and video or CD-ROM materials. Other related topics could include new ad campaigns or media coverage about your company.
• CUSTOMER STORIES Feature a customer profile or interview in each issue. Include their views on their industry, where it’s going, and how your company’s product or service meets their needs.